Inside Music MediaJerry Del Colliano

INSIDE . . .

1. How cable news and radio are screwing up their presidential election coverage.
2. What we are learning from this contentious election cycle that applies to radio.
3. The most important thing a radio station must now be.
4. And equally important – you’ll want to check your branding – what a radio station doesn’t want to be today in the eyes of listeners.
5. Why young people continue to reject radio’s attempts to appeal to them –and six steps to fix it.
6. The new definition of being a rock star – is this your station?
7. What radio could learn about increasing their revenue from none other than Bernie Sanders – I’ll explain.

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