iHeart’s 2nd Half Game Plan Revealed


  • What about selling more assets to raise cash and reduce expenses?
  • iHeart’s expected response to this new competitor Apple Radio.
  • A go-to non-radio way to bolster expected declines in radio revenue.
  • Their ingenious – if not sleazy way to not only stop burning through cash but start stockpiling it without ever having to increase revenue – this is pure Pittman.
  • iHeart’s plans ahead for digital.
  • Their position on layoffs for the last six months of the year including the dreaded annual Christmas firings.

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