INSIDE . . .
- How iHeart is doing self-destructive local ad deals in a desperate attempt to make up $6 million in lost billing by July 1.
- A major market case study – don’t try this at home.
- And the major company paying big bucks to keep competitors off iHeart’s air – sounds like an opportunity for competitors.
- Why the competitors who are not allowed to buy any iHeart stations are NOT suing iHeart.
- How some advertisers are afraid of iHeart because of their impending bankruptcy – details.
Read the full article now.
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See a complete list of my previous stories here
- Everything is for sale in radio. So where are the buyers?
- The reason John Malone has to have iHeart. It's not for the radio
- Why Wall Street is hating on Beasley
- Lew Dickey's new company has a change of plans
- Liberty wants to add 2 more media mergers to the iHeart takeover
- CEOs publicly talk up radio’s future but secretly look to diversify
- Are any radio groups safe? These 3 are bullet proof
- Entercom really is in trouble and, yes, David Field could even lose the company
- Cumulus is now onboarding new people to fire a large number of existing employees
- While Cumulus was pivoting to digital, Westwood One just got hit with major defections