Exclusive Local Sales Deals Backfiring on iHeart

INSIDE . . .

  1. How iHeart is doing self-destructive local ad deals in a desperate attempt to make up $6 million in lost billing by July 1.
  2. A major market case study – don’t try this at home.
  3. And the major company paying big bucks to keep competitors off iHeart’s air – sounds like an opportunity for competitors.
  4. Why the competitors who are not allowed to buy any iHeart stations are NOT suing iHeart.
  5. How some advertisers are afraid of iHeart because of their impending bankruptcy – details.

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