INSIDE . . .
- The radio group that is about to commit audience suicide with this insane way to handle commercials.
- How thinking like Nielsen PPM is killing stations that are not even clients.
- A powerful example of how program directors are being separated from actual listeners when it comes to commercials.
- The sweet spot for commercial loads based on input from young people.
- The type of commercial nobody of any generation can resist – and that’s saying a lot in a world where listeners are bombarded by lousy commercials.
- For the few stations that actually care to get results for advertisers, here’s the best way and it doesn’t cost a penny.
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