INSIDE . . .
- The radio group that is about to commit audience suicide with this insane way to handle commercials.
- How thinking like Nielsen PPM is killing stations that are not even clients.
- A powerful example of how program directors are being separated from actual listeners when it comes to commercials.
- The sweet spot for commercial loads based on input from young people.
- The type of commercial nobody of any generation can resist – and that’s saying a lot in a world where listeners are bombarded by lousy commercials.
- For the few stations that actually care to get results for advertisers, here’s the best way and it doesn’t cost a penny.
Read the full article now.
Free samples of our work here.
Report news confidentially in our Witness Protection Program here.
Talk to Jerry privately here.
See a complete list of my previous stories here
Recent Posts
- Bye Bye Market Managers
- iHeart’s Likely Buyer
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma