I'd like to share some insights I've gained from my Gen Y students at USC. Their generation wants what they want when they want it (who don't know that, as they say in Philly). But when they get what they want, they may not want it for long. Can you say instant messaging? It's so on it's way out. While texting is hot now, even my Gen Y'ers can't guarantee that it has a place in their lifestyle much longer down the line. Facebook -- the college social network has peaked. MySpace could be on thin ice if Rupert Murdoch's News Corp makes it too much a business. And while YouTube has never been hotter -- well, you get the point. This&hellip
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