Inside Music MediaJerry Del Colliano

It’s bad enough that Nielsen ratings are expensive, unreliable and flawed.

Now it appears that something major could be in the works soon that will add another headache and stir up more controversy.

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1. Details – How Nielsen is already ramping up a disruptive move so big it will affect every broadcaster.
2. Time frame – When the other shoe will drop.
3. Their strategy – Why Nielsen feels it is so important to risk pissing off influential clients who pay them hundreds of millions.
4. Repercussions – What Nielsen is preparing to do if compliant client stations do not play nice.
5. The Best defense – Once they slap you, what’s the best way to hit back other than cancel, which is really not an option.

The answers start here.

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