INSIDE . . .
- How programmatic buying is going to make agencies richer and radio stations look like fools.
- When the first big programmatic buying system will go into operation – and where.
- Which radio group is willing to lose local revenue in order to transition to selling without humans.
- Why to beware of Katz rep firm’s Expressway programmatic buying platform – good for them, bad for stations that will have little choice. Details.
- Radio without sellers – the prognosis.
- Does iHeart really in its iHeart of hearts want to eventually fire all their salespeople – really?
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