Where Things Stand On Programmatic Buying

INSIDE . . .

  1. How programmatic buying is going to make agencies richer and radio stations look like fools.
  2. When the first big programmatic buying system will go into operation – and where.
  3. Which radio group is willing to lose local revenue in order to transition to selling without humans.
  4. Why to beware of Katz rep firm’s Expressway programmatic buying platform – good for them, bad for stations that will have little choice.  Details.
  5. Radio without sellers – the prognosis.
  6. Does iHeart really in its iHeart of hearts want to eventually fire all their salespeople – really?

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