Inside Music MediaJerry Del Colliano

We all know the problems.

But what are the possible solutions?

Things to watch.

To jump on before competitors beat you to it.

• A new talk format that is so unlike what passes for older talk radio today that you will think it is emanating from some app. Non-political. No one host. Not presented in hours.
• Morning shows that replace traffic, transit and weather with three local compelling things that are not available on a smartphone. And these new ideas are already in your radio stations. You just don’t see them yet.
• The rebirth of news. Go to Flipboard, BuzzFeed or TMZ and see what young people cannot get enough of. The radio version of this is highly addictive and very saleable.
• Music formats that don’t play any song all the way through. After all, listeners under 35 don’t listen to any song all the way through so the first radio station to scratch this itch wins big.
• A new era of contesting. Your audiences grew up on gaming. Their phones and digital devices are populated with games.  What a bad time for radio to give up running contests. But don’t go old school. That’s a turn off. How about a list of contests that will make young listeners find you?
• A new business built around short-form video as a second and separate stream of revenue.

Just a taste.

More things in the pipeline when we get together March 18^th for our Philly conference.

I’ve got the content divided into 7 critical things we need to be working on:

1. Specific ways to balance the need for numerous commercials with good principles of radio programming and to disrupt the way we do radio before our digital competitors do it.
2. Methods to master digital as a second stream of revenue alongside broadcasting.       Things like replacing your website with something better, eliminating podcasts and make money with storytelling and a cost-effective easy way to put your brand on every smartphone in your market without having to stream your station – just to mention a few.
3. The nuts and bolts of starting your station’s own social media network independent of Facebook, Twitter and the next flash in the pan. From there, how to grow your fan base.
4. A well-defined strategy to change the sound and on-air approach of your radio station for the digital age at one coordinate time. You won’t want this to get in the hands of a competitor, for sure.
5. What you need to know about starting your own radio station video business – one that will be unlike anything you have ever seem, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year. I’ll show you video examples and reveal winning game plans. And it can all be recorded economically and professionally on an iPhone 6!
6. From my work as a USC professor in the area of generational media: the critical Millennial checklist. The latest updated research about what the next generation must have in order to listen to radio in the digital age. This is what I use as my business bible and after all, I started a subscription pay site that nobody said would work on the Internet.  Thousands of subscribers later, I can thank following this all-important Millennial checklist. What they want from you. On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them and breed loyalty.
7. The best ways to deal with short-attention spans – so short, that most music listeners under the age of 35 now do not listen all the way through any song. Since music radio formats are based on the assumption that if they play the right songs, audiences will listen – this changes everything. Advances in the way we present music. Desired ways to introduce more music discovery.

This event will not be available by stream or video – only live and in person for the 6^th year in a row.

I can’t wait to share my enthusiasm and knowledge with you in Philly March 18^th.

Join the radio executives and entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

For nearby hotel information or questions, contact Cheryl @ cldel@earthlink.net or call (480) 998-9898.

Breakfast, lunch and all breaks included. Starting time: 8am. Ends 4pm.