Since its invention, radio has been an audio-only experience, but that’s changing fast as broadcasters are racing to be seen (and heard) in the very auto dashboard that gave dominance in consumers’ minds for decades.
- As podcasting increasingly goes visual and car dashboards evolve into full-blown digital screens traditional radio is being forced into a new era: visual radio.
- They are prioritizing live studio feeds to synchronized visuals that show up on in-dash displays. And with automakers, tech vendors, and ad buyers all leaning in, the shift from sound to sight may be radio’s most important transformation in decades.
- Radio stations are embracing video formats (“visual radio”), adding camera feeds, studio graphics, and synchronized visuals to broadcasts.
- Jacobs Media, the soothsayer of in-car entertainment reports that video is rapidly appearing on car dashboards making phone-accessible videos a new standard in modern vehicles.
- In the rush, radio stations and owners may not only be missing the point but doing damage to a trend that could help them out of the doldrums – the evidence is mounting.
Read the full article now
Recent Posts
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play
- Why Billionaires Keep Buying Dying Linear Media
- How Radio Is Dealing with Fake AI Music
- How to Make Pittman & Berner Money
- A Third Cumulus Bankruptcy?
- Beasley’s New Re-fi Drama
- Astonishing “Going Concern” Verdicts
- iHeart’s SiriusXM Non-Merger