The growth of remnant advertising suggests it's not just a fill-in for unsold inventory but a threat to a station’s entire rate structure with ad agencies starting to pile on and permanently disrupt the radio revenue model.
- Discounts between 40% to 70% off standard rates.
- Designed as a way to monetize unsold inventory to make up for the industry-wide decline in radio advertising.
- But something has gone amiss – ad agencies are having their way with radio stations who have become extremely dependent on remnant ad sales no matter what it is doing to their overall pricing structure.
- Here’s an aggressive “fire sale” call-to-arms by Mynt Agency to take advantage of radio while it’s down.
- And plans revealed to squeeze stations harder as their spot sales continue to decline.
Read the full article now
Recent Posts
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors
- Why the FCC is Vetting Cumulus’s New Mystery Owners
- Playing the Wrong Hits
- Urban One’s Last Chance