Forget that Les Moonves was not asked even one question by analysts at last week’s fourth quarter conference call.
The radio division was up 2%, a far cry from TV and not equal to previous years but radio has come on hard times and it doesn’t represent the future for CBS or shareholders.
Face it.
There is only one way to win in a dying business.
Less competition.
At least that’s what the big players think.
If you can’t beat digital, you join digital.
But wait!
If what we’re hearing comes to pass, there is more than one desperate radio group trying to do the same thing.
Which group? I promise, you won’t believe who it is.
What will it mean for the radio companies left on the outside looking in.
And what is so special all of a sudden about the hapless Triton and what’s in it for them.
Access this story now …
Only 1month until my Philly Media Conference. Speaking of wanting to not make the mistakes the big boys make – we concentrate on the best on-air radio practices, a separate revenue stream of video (and I mean separate) and we do it respecting the recognized preferences of the target generation – learn more here.
Report news, suggest stories in confidence here.
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