The traffic business is becoming a joke. It now exists for radio stations to gain compensation because listeners are turning elsewhere for traffic information in “yuge” numbers (I include startling research on that today). Imagine a business where listeners want out, advertisers are more cautious and owners and traffic providers seemingly have their heads up their butts. I wanted to know why. Here’s what I found. -- Jerry
Read the full article now.
Free sample stories here.
Report news confidentially in our Witness Protection Program here.
Talk to Jerry privately here.
Recent Posts
- What iHeart Isn’t Saying
- “Pausing” Radio Stations
- Radio’s Smoking Gun
- Leadership Vacuum Backfiring at Saga
- Inside the Beasley 111% Stock Surge
- Spotify’s Siphoning Local Radio Dollars
- The Distracted Listening Epidemic
- Audacy’s U-Turn
- Warshaw Isn’t Negotiating with Cumulus BUT…
- Is iHeartMedia Cutting the Workforce?