The traffic business is becoming a joke. It now exists for radio stations to gain compensation because listeners are turning elsewhere for traffic information in “yuge” numbers (I include startling research on that today). Imagine a business where listeners want out, advertisers are more cautious and owners and traffic providers seemingly have their heads up their butts. I wanted to know why. Here’s what I found. -- Jerry
Read the full article now.
Free sample stories here.
Report news confidentially in our Witness Protection Program here.
Talk to Jerry privately here.
Recent Posts
- Bye Bye Market Managers
- iHeart’s Likely Buyer
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma