Shock Turnaround – iHeart Recruiting Local Sellers

INSIDE ...

  1. Why? They’ve been touting programmatic buying for years now.
  2. The extent of iHeart’s recruiting.
  3. Where they are likely to steal key account execs for local sales positions.
  4. What this means for competitors.
  5. Warning: They’ve done this before and here’s what eventually happened.
  6. How iHeart is going all out to dramatically increase the size of sales forces in local markets.

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