Inside Music MediaJerry Del Colliano

Okay, this shit storm is getting out of hand.

Now Trump and Rubio are fighting with the Pope.

Didn’t it used to be that presidential candidates worried about the Catholic vote and now Trump is saying if and when ISIS hits Vatican City the Pope will be glad Donald Trump is president.

Pinch me, but this reminds me of Randy Michaels for president.

The dirty trickster of radio was a man ahead of his time and for many of us who felt his bullying, Randy was this year’s presidential material before Trump, Rubio, Cruz or even Clinton had scorched earth on their minds.

Yes, radio did all this before the current crop of presidential candidates did but it worked in radio – then.

Now, forgive me for saying it again, 86 million Millennials are the difference.

They could care less about religion but they want everyone to get along so calling people liars or hitting the Savior of Socialism with a low blow does not work.

Trump is winning and the more batshit crazy he goes, the more he wins.

Like Marc Chase stealing Big Boy from Power 106 in LA and beating the station up as irrelevant works.

In radio, this is deep in our blood and we’re going to go down with it sooner than most politicians.

Let me be frank.

The audience has changed.

They don’t like things that are irrelevant to them.

They don’t like that radio doesn’t do music discovery but almost every PD thinks if they don’t play fewer than 30 currents over and over again they won’t get ratings.

Or stations that play songs all the way through because of their A.D.D.

And Millennials would love talk stations if they sounded like their generation and moved quickly instead of vitriol from conservative commentators who are out of touch with America’s future.

Demographers warn that whether Bernier Sanders wins or not, the electorate will be socialistic for many decades to come in the U.S.

In other words conservatism wanes as their older audience is replaced by younger Millennial socialists.

I’m generalizing but not without reason.

No one wants to live in the past more than the radio industry. If you don’t go back there with them, you’re a traitor.

Frankly, any radio operator who is not planning to go bankrupt needs to blow up the content they put on the air and start sounding like their audience.

The broadcasters who are signing up for my April 6^th conference will get a full dose of what needs to be done to take a proactive approach to engaging the younger audiences that are rejecting radio.

Radio sounds exactly like it did 10, 20 even 30 years ago but audiences are begging for something very different.

We either change or get left behind.

Among the issues we will tackle:

SUCCEEDING IN A ZERO GROWTH INDUSTRY

IT’S TIME TO MAKE DIGITAL A SIGNIFICANT RADIO REVENUE STREAM

COMBATTING BIG GROUP ATTEMPTS TO CUT RADIO RATES

FIGHTING FOR ADVERTISERS PUTTING RADIO MONEY INTO DIGITAL

IMPROVING MORING SHOWS WHERE 50% OF RADIO’S INCOME COMES FROM

DEVELOPING NEW REVENUE – AFTER 7 PM, PRODUCT PLACEMENT, SUBSCRIPTION FEES, BINGE CONTENT

STRENGTHENING THE WAY WE TALK TO TODAY’S AUDIENCES

RADIO SUSTAINABILITY FOR THE NEXT 20 PLUS YEARS

BEGINNING A “MILLENNIAL RADIO MAKEOVER”

RATINGS & AUDIENCE EQUALITY (Researcher Richard Harker did a study of how much audience Sean Hannity’s talk show lost due to Nielsen PPM. They will be live with solutions).

IMPROVING AVG. ¼ HOUR LISTENING

ELIMINATING THE 3 BIGGEST OBJECTIONS TO RADIO LISTENING

CAREER ADVICE AND NEW SKILLS TO STAY RELEVANT

This event will not be available by audio or video recording or streaming.

Join us Wednesday, April 6 in Philadelphia.

Reserve a seat

Inquire about discounts for groups of 2 or more