INSIDE …
- Whoa! Finally research that radio stations can use to knock out or slap down digital spending that has been reducing radio buys and rates the past few years.
- Ammunition to sell against digital when they lie about their massive reach.
- A new way to bat back other radio groups selling against spot sales with their own over promised digital products.
- 2 powerful talking points that can be used in messaging against digital products that are immediately believable and fully substantiated with research.
- The true story of an iHeart sales rep who recently switch-pitched from radio to digital to podcasting in one short sales call (and lost the sale).
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