Radio Advertising Scandal Revealed

INSIDE . . .

  1. How the iHeart scheme to offer kickbacks for media buys keeps money away from smaller groups.
  2. Details of how major advertisers are unwittingly getting screwed while radio and agencies profit.
  3. What the ad agencies get in return for directing major buys to these four radio groups to the exclusion of all the others.
  4. The big 4 groups that manage to get up to 40% of each buy.
  5. How smaller groups competing in markets with these four companies can’t even make a proposal to be included.
  6. Six radio groups taking it on the chin the most.

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