Read the full article now
The average attention span has decreased from 12 seconds in 2000 to 8.25 seconds in 2024 posing a big problem for linear radio content and commercials.
- What you can do about it right now.
- How to find and appeal to niche audiences who are under-served by all media – even digital.
- Advanced data analytics that can help stations focus their content to listener preferences.
- The on-air “free sampler” not to just drive audiences to digital content but behind paywalls.
- Interactive features only radio can do and streamers can’t.
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible