Nielsen Basically Admits To Fraudulent PPM Ratings

INSIDE …

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  1. Is use of the Voltair box still legal to use or are stations flirting with danger if they keep it turned on.
  2. Why didn’t Nielsen just ban Voltair right now – the “better” idea Nielsen has.
  3. Warning to Nielsen clients: They are preparing a way to sue you into submission. It’s tricky, be careful.
  4. How Nielsen gets around the 90% loss of radio audience that researcher Richard Harker revealed in a study of Sean Hannity’s radio show.
  5. How the Voltair issue will ultimately be “resolved” – details here.
  6. What Nielsen wants stations to do for another year until they build their own Voltair box.

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