Inside Music MediaJerry Del Colliano

The music business is half of what it used to be in 2000 – about $7 billion.

That’s it.

Pandora’s growth has matured and now the company is trying to monetize it with targeted advertising.

But Pandora isn’t for everyone.

For everyone else there is Spotify, the jukebox service that has over 60 million active users but only 15 million willing to pay for it.

Which makes you wonder what Jay-Z is smoking in his effort to launch an artist-centric Tidal, destined to fail because there is no freemium option.

Same with Apple.

They do a lot of things right, but music is not one of them.

iTunes sales are declining. Apple Radio never worked and now through the eye of Jimmy Iovine we will soon see a new paid music service.

And there’s always YouTube, the Top 40 radio of the younger Millennial set that also doesn’t make money for anyone.

Music radio?

Now why would anyone need a radio station to play the same limited playlist over and over again when these songs are available everywhere else more conveniently and without 16 minutes of irritating commercials every hour?

But you may be surprised – no, shocked – to hear what the replacement for traditional music distribution is likely to be.

Those of us glued to generational changes are picking up the trend right now and I’m going to share it with you.

Read on here.

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We’ll discuss the future of music radio at my next year’s Media Solution Conference -- April 6, 2016.   Try to reserve the date.

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