When a company buys an AM radio station in the number one market for $30 million, replaces the iconic morning show brand (“The John Gambling Show”) with a regional simulcast and airs a lineup of constipated nationally syndicated hosts, you know radio is its own worst enemy.
The marketing guru Seth Godin has some advice for radio consolidators that they are obviously not following, but you should. Winner take all vs. local.
Try a monthly subscription here.
Or, save $20, add a FREE month and access 2,526 previous stories here.
Confidential NewsTip Hotline • Talk to Jerry privately • Follow Jerry
If you’re thinking of moving beyond radio, click here
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible