Inside iTunes’ Decline

Forrester Research delivered some shocking news recently. Apple iTunes' sales are off 65% since January and the average size of transactions is down 17%. This sounds like the decline and fall of iTunes, but it really isn't. It's the continued decline of the record business because the entire downloading sector is down and the old CD business continues to erode. Just visit any Apple store during the Christmas holidays and you'll know how many iPods are flying out of the store. The concept of iPods is not going away. The concept of selling music to the next generation is. Digital Rights Management that prevents easy use and transfer&hellip