Inside Music MediaJerry Del Colliano

How many radio CEOs does it take to screw up a perfectly good industry (we already know how many it takes to screw in a light bulb)?

Another disincentive for selling radio is born.

But this one is worse than it sounds.

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1. The new compensation plan – The revised transactional, direct and digital rates commissions that will come with a salary.
2. The first victims – Different city, but implemented by one of the top regional managers.
3. What goes next – Four money saving plans bound to make sellers nervous enough to leave.
4. Other scary experiments – The plans iHeart is testing in the field to cut sales expenses.
5. Commissions and bonuses – Word from the inside on iHeart’s current thinking.

The answers start here.

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