INSIDE …
- Details from markets where iHeart rate cuts are throwing buying into turmoil.
- Sample packages that will make your jaw drop.
- Even advertisers are apologizing.
- Counter-strategy by competitors that are beginning to work – their playbook.
- Three proven tactics that are helping iHeart competitors fight back from low ad prices – from the most successful rate preservers.
- One on-air move that costs absolutely nothing but has been proven to impress advertisers enough to get them to open their wallets and pay more even as iHeart drops their rates. It’s yours now.
- What a station is doing to get 95% renewal rates on one-year contracts while iHeart drops its drawers. That’s right, 95% renewal rates, Bob Pittman!
Read the full article now.
Free samples of our work here.
Report Newstips confidentially in our Witness Protection Program here.
Talk to Jerry privately here.
See a complete list of my previous stories here
Join us Wednesday for the Advanced Radio Management Conference – last minute details here.
Recent Posts
- My NYU Students Are About to Surprise Media Execs
- Beasley Kicks a Beasley to the Curb
- SiriusXM’s Last Chance
- iHeart Lenders Turn on Each Other
- Podcasting is Becoming Streaming Music
- The Efficacy of Pop-Up Stations
- Audacy’s Turnaround Hopes
- Radio’s Self-Inflicted Wounds
- What’s Next for AM Radio
- The New Saga