Cumulus To Thin Out Its Sale Force

In the next two weeks, Armageddon is coming to Cumulus sellers.

Atlanta is secretly working on a way to weed out sellers they think are bad (hint: the ones who make the most money).

That is, until now.

Here’s your two-week heads up of some bad stuff coming down at Cumulus as their revenue plummets.

  • How exactly Atlanta is going to weed these good (expensive) sellers out.
  • Whether local market managers who knew their sellers best will get any input in these decisions.
  • Beware of “the template” – this is what Atlanta is sending local market managers. I’ll explain.
  • The hiring freeze that is coming.
  • More anal enforcement of the hated Engage selling software.
  • New revelations of specific major market Cumulus stations that are dropping their pants on rates that are so low, forget commissions.

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