INSIDE . . .
- How the iHeart scheme to offer kickbacks for media buys keeps money away from smaller groups.
- Details of how major advertisers are unwittingly getting screwed while radio and agencies profit.
- What the ad agencies get in return for directing major buys to these four radio groups to the exclusion of all the others.
- The big 4 groups that manage to get up to 40% of each buy.
- How smaller groups competing in markets with these four companies can’t even make a proposal to be included.
- Six radio groups taking it on the chin the most.
Read the full article now.
Free samples of our work here.
$100 for the Best Newstip of the Month -- Report news confidentially in our Witness Protection Program here.
Talk to Jerry privately here.
See a complete list of my previous stories here
Recent Posts
- Lenders Seize Control of Cumulus
- What iHeart Isn’t Saying
- “Pausing” Radio Stations
- Radio’s Smoking Gun
- Leadership Vacuum Backfiring at Saga
- Inside the Beasley 111% Stock Surge
- Spotify’s Siphoning Local Radio Dollars
- The Distracted Listening Epidemic
- Audacy’s U-Turn
- Warshaw Isn’t Negotiating with Cumulus BUT…