INSIDE …
- Details from markets where iHeart rate cuts are throwing buying into turmoil.
- Sample packages that will make your jaw drop.
- Even advertisers are apologizing.
- Counter-strategy by competitors that are beginning to work – their playbook.
- Three proven tactics that are helping iHeart competitors fight back from low ad prices – from the most successful rate preservers.
- One on-air move that costs absolutely nothing but has been proven to impress advertisers enough to get them to open their wallets and pay more even as iHeart drops their rates. It’s yours now.
- What a station is doing to get 95% renewal rates on one-year contracts while iHeart drops its drawers. That’s right, 95% renewal rates, Bob Pittman!
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