Inside Music MediaJerry Del Colliano

The Census Bureau projects 41 days of radio listening by adult Americans in 2007. Some 65 days for television. One week each for the Internet and newspapers -- this according to an account in Inside Radio. Don't celebrate too soon. This is definitely good news for radio stations aiming at adult listeners, but we didn't need the Census Bureau to tell us older listeners are still hooked on radio. The harsh reality is that radio listening and resulting radio advertising revenue has peaked and is heading down. The straight scoop is that young people -- the next generation, the people media must&hellip