INSIDE …
- It just happened again scorched earth selling which is why I’m writing about it – a predator group screws competitors out of a huge buy, drives unit rates down by pulling this trick.
- The one thing that is forcing consolidated radio groups to go balls on against competitors many of which have a better ad story and they still lose the buy.
- There will soon be no need for local ad revenue – what makes big radio groups really believe this stuff.
- Oh, and the major markets are all that will matter – here’s the proof.
Read the full article here
Free samples of our work here.
Report Newstips confidentially in our Witness Protection Program here.
Talk to Jerry privately here.
Scroll through a complete list of previous stories here
Recent Posts
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next
- The Plan for Westwood One
- Listener Supported Commercial Stations
- Bye Bye Market Managers