Inside Music MediaJerry Del Colliano

A preview of Ways To Change How Radio Engages Audiences at my upcoming April 6^th media conference – The Advanced Radio Management Program on April 6^th in Philadelphia. Details here.

1. Embrace authenticity
2. Talk like the people who look like your audience
3. Talk more often than four times an hour (here’s how much talking to do).
4. Talk to audiences like you tweet
5. Remove all hype from your station promos (today’s listeners don’t believe them anyway and think radio is outdated).
6. Replace “sweepers” that scream this station is not real and is not for you
7. Instead of doing everything to attract audiences, focus only on creating fans
8. Avoid using social media to promote your station — to be more effective think of social media as a give back of information, humor or entertainment without a sales pitch
9. Music listeners are growing tired of streaming services the way they did with repetitive radio — give them curation about the music, artists, and genres.
10. Radio got out of the news business at the wrong time — today’s 18-34’s are addicted to Twitter and their newsfeeds so give audiences Twitter length news.
11. Do not play songs all the way through — generational evidence suggests even if Millennials like the songs, they will tune out.
12. Millennials care about the social consciousness of the companies and organizations they embrace, to engage these 18-34’s you must now be readily associated with a cause they care about.
13. Your listeners want to be your program director — ways for them to immediately access the airwaves the way a tweet is broadcast to followers in Twitter.
14. Start doing contests again — 18-34’s are a serious gaming generation and we’ve stopped the fun to save corporate owners prize money.
15. Count down the hits using numbers — this is the BuzzFeed generation and they loves lists.

… Plus 15 MORE strategies to help change the way we engage radio audiences today.

Also on April 6^th modules on:

Getting Millennials To Listen

Outperforming a Slowing Revenue Trend

Repurposing 7pm to 5am

Making Money From Digital

Programming To Shorter Attention Spans

Reinvigorating the Morning Show

Finding New Revenue Streams

Getting Around a Rigged Ratings System (Sean Hannity & Harker Research)

What To Do About Podcasting

New Competition From User-Generated Content 

A Millennial Radio Makeover Brainstorming Session (Dan Mason)

And, of course, Changing the Way Radio Engages Audiences

Not available on tape or by streaming.

Jerry Del Colliano is your program leader – former major market radio, television talent, program director, author & publisher, speaker and professor of Music Industry at the University of Southern California now in his seventh year of presenting this annual executive media conference.

Consider the impact the Advanced Radio Management Program can have as you advance your career and lead your stations, media outlets or entrepreneurial company towards further success.

Join us April 6^th in Philadelphia.

Register here.

Inquire about group rates.