You’ve probably heard the rumors that CBS Radio President Dan Mason will be stepping down within the next few months.
Actually, nothing has been decided for sure yet, but there are a number of scenarios that can change things around for arguably the best-run large radio group.
This change at the top couldn’t come at a worse time.
CBS CEO Les Moonves has publicly committed to reducing his ownership by one-third expressing a willingness to part with smaller, non-essential markets – one third of the current CBS total.
And some – like me – believe this shrewd dude is getting out of an industry that clearly has no future growth potential. He just can’t find a company that will pay his 12 times cash flow and has not felt the need to reduce that multiple – yet.
Mason is the glue that holds CBS Radio together.
He leaves and you could have turmoil.
Why would Mason want to leave when he is at the top of his game? Does he know something we don’t want to think about?
And what will happen if a non-programmer steps into his role?
Actually, there’s an alternative to just replacing Mason when he leaves.
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