Inside Music MediaJerry Del Colliano

SpongeBob BossyPants is getting away with murder.

He says iHeart was up 4% in the first quarter, but it was really down -3%.

Making competitors look like idiots by comparison choking over their 3-7% declines.

Now we know how Pittman did it – phantom billing other companies would never have the nerve to call billing.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get:

1. A first look at four stunts that do not involve ad revenue but count as it.
2. His magic trick to create instant sales revenue with no salespeople or selling.
3. And you won’t believe this Pittman original – it has to do with the travel industry.       You read that right – and it counts as radio sales! No ads. Want some of that?
4. How iHeart gooses certain markets that are laying an egg with phantom cash from nowhere.
5. This heads up! Pittman discovered a way to prevent billing from going to competitors, pads iHeart’s sagging billing with it and no cash ever changes hands.  

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