- The last Baby Boomer has moved past the 25-54 demographic so why are there so many stations doubling down on efforts to reach them?
- Demographers reveal radio’s new target audience — one that is worth pursuing for a long time to come.
- A warning about programming to Millennials and why radio can’t program to an entire generation.
- Why this new “sweet spot” for radio could give birth to 6 or more innovative new formats that can drive new listening for the first time.
- Surprising revelations about alt-rock and The Breeze (flanker adult contemporary format) — do they hit radio’s new desired demographic target?
Recent Posts
- The Company Cleaning iHeart’s Clock
- The End of Consolidation
- The Return of Payola
- iHeart Scraping Competitors’ Business
- The Hurry-Up Cumulus Bankruptcy Plan
- Urban One’s Managed Decline
- An Urgent Behind-the-Scenes Cumulus Pivot
- GM Secretly Taking Back In-car Entertainment
- The Podcast Reckoning
- Beasley’s Nepo Problem