Inside Music MediaJerry Del Colliano

You just can’t make this stuff up.

Who is the lucky son of a bitch that has 11 jobs at iHeartMedia?

Here’s a clue: it’s a “he” – so you were expecting a woman to get promoted at that frat house?

Here’s another: he got his latest jobs added on within the past months.

He is now resting comfortably at NYP/Weill Cornell Hospital on the Upper East Side currently suffering 11 nervous breakdowns.

Okay, I made that part up. But hell, you couldn’t blame him.

Obviously radio companies don’t put a premium on doing a good job. Do you think Harvard Business School would recommend 11 important jobs for one person?

But Bain does and Bob Pittman, who I think has only one (huckster), is happy to reinvent the concept of “best practices”.

By the way, this isn’t a one-time freak show. You and I know many people in the industry who hold more jobs than they can actually do.

Why I bring it up is – and I hate to even say it – it’s going to get worse.

Study this poor SOB and you can see what is in store next for the employees who thought they were lucky by surviving years of layoffs.

Instead it helps predict the radio positions most likely to get consolidated next.

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