Inside Music MediaJerry Del Colliano

The upping of Mike McVay is not just a cosmetic move. It is a prelude to some serious changes ahead at Cumulus, a company that is near its all-time low stock price and that can’t get ratings even if every other station signed off the air to help them.

Here are some circumstances that are going to change with the promotion of McVay within 90 days.

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1. What his new role as right hand man to John Dickey means.
2. What happened to Jan Jeffries – he is no longer McVay’s titular boss.
3. The new programming initiative on the way – not just from Westwood One, worse.
4. The on-air talent at greatest risk throughout the group who have been befriended by McVay and can’t see that they are next.
5. What McVay’s ascension means to Cumulus’ troubled talk radio format.
6. John Dickey’s reimagined grand programming plan.

The answers start here.

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