The Future of 90 Second Commercials In Exchange For Downloading “Free” Music

The latest attempt by the record industry to swim upstream against Apple's iTunes appears destined to fail even before it ever gets started -- at least that's what the majority of my USC students think. Free music is a good thing. Being forced to watch a 90-second commercial every time you download that free music is a bad thing. Not being able to own the music is one thing. Having it all disappear within six months is quite another thing. This leads some Gen Y'ers to ask "What are these folks thinking?" Yesterday's announcement that Universal will take several million dollars in&hellip