Inside Music MediaJerry Del Colliano

When public radio has to consider making its programs shorter because young listeners won't listen, we officially have a documented attention span problem.

Of course, it doesn't take any more than a few minutes in the company of the next generation before you realize that the number one problem going forward isn't too many commercials or too little new music or stupid djs or lack of social networking.

That, too.

But the inability or unwillingness of young listeners to extend their listening is problem number one. It deserves discussion, understanding and then innovation.

In NPR's case listening is up but for&hellip