Inside Music MediaJerry Del Colliano

Music radio ratings continue to erode.

Worst sales ever for music in any form.

Pandora’s even got a new problem that threatens it.

Here are 5 things you don’t want your competitor to do first before you implement them.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. One strong way to play more music discovery and NOT hurt your ratings.
2. The missing element that no music station is doing and needs to do – all spelled out for you.
3. The optimal length of patter between songs revealed.
4. How to get around listeners 30 and under who never listen to ANY song all the way through.
5. If you do ONLY this one thing, take this advice and watch your cume and quarter hour skyrocket.

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