Inside Music MediaJerry Del Colliano

I’m not a hater.

I’m a lover (after all, I’m Italian).

I LOVE Taylor Swift’s fresh, authentic approach to music.

But I hate her old school approach to promotion and radio.

Take a look at the future that Taylor Swift is missing and no one can stop.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. Why exit Spotify when one fourth of all music revenue comes from streaming media.
2. Taylor Swift is authentic in every way – lyrics, performance, live appearances except for one crucial way that makes her old school.
3. What’s up with being in bed with iHeartMedia – performing for free at their concerts in return for an on-air promotional blitz so obvious and omnipresent. Here’s proof that all that doesn’t matter one lick so why do it?
4. You’re wondering whether I am going to tell you how it should be done the authentic, new age way. Here’s a big artist you’ve never heard of who does it right.
5. If you don’t need radio, but you do need streaming services and you don’t need iHeartMedia’s all-platform promotion machine then what is the one thing you absolutely do need going forward?

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This article was made possible by music industry sources close to this new music trend. When you have news to report, you are automatically in my Witness Protection Program, which has never revealed a source.

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