If radio is still in the car, why can’t listeners find it? The radio industry keeps repeating a comforting line: “We still dominate the dashboard” but Apple CarPlay and Android Auto are eating their in-car advantage alive.
- It’s technically true. AM/FM tuners are in nearly every vehicle. Terrestrial radio is “available” in Apple CarPlay and Android Auto. And auto manufacturers haven’t removed FM yet (AM is a different story).
- But here’s the part no one wants to say out loud: just because radio is in the car doesn’t mean listeners are actually using it.
- The quiet behavioral shift happening inside smart dashboards might be the most under-reported threat to broadcast radio’s future.
Go deeper: The disconnected dash / habit programming
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