Facing shrinking subscriptions and stagnant growth, SiriusXM is betting that a just-announced ad-supported pay tier can keep it relevant—but with Spotify, YouTube, and free radio dominating, the gamble is not a sure thing.
- SiriusXM Play costs about $7 a month for 130 channels and “limited” commercials designed to appeal to price-sensitive consumers at a lower cost.
- The only problem is for years SiriusXM has been discounting their regular service for as little as $3 a month with no commercials and in some cases zero per month (an expired deal with AMEX cardholders).
- What’s worse, they are touting fewer commercials than free radio which could still be an irritating number especially when paying for it.
- What makes SiriusXM think this 11th hour move is a stroke of genius.
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