Facing shrinking subscriptions and stagnant growth, SiriusXM is betting that a just-announced ad-supported pay tier can keep it relevant—but with Spotify, YouTube, and free radio dominating, the gamble is not a sure thing.
- SiriusXM Play costs about $7 a month for 130 channels and “limited” commercials designed to appeal to price-sensitive consumers at a lower cost.
- The only problem is for years SiriusXM has been discounting their regular service for as little as $3 a month with no commercials and in some cases zero per month (an expired deal with AMEX cardholders).
- What’s worse, they are touting fewer commercials than free radio which could still be an irritating number especially when paying for it.
- What makes SiriusXM think this 11th hour move is a stroke of genius.
Read the full article now
Recent Posts
- How Radio Is Dealing with Fake AI Music
- How to Make Pittman & Berner Money
- A Third Cumulus Bankruptcy?
- Beasley’s New Re-fi Drama
- Astonishing “Going Concern” Verdicts
- iHeart’s SiriusXM Non-Merger
- iHeart/SiriusXM Merger -- Seriously?
- Beasley Restructuring Reality Check
- The Mystery of the Disappearing Ratings
- Missing David Field