Facing shrinking subscriptions and stagnant growth, SiriusXM is betting that a just-announced ad-supported pay tier can keep it relevant—but with Spotify, YouTube, and free radio dominating, the gamble is not a sure thing.
- SiriusXM Play costs about $7 a month for 130 channels and “limited” commercials designed to appeal to price-sensitive consumers at a lower cost.
- The only problem is for years SiriusXM has been discounting their regular service for as little as $3 a month with no commercials and in some cases zero per month (an expired deal with AMEX cardholders).
- What’s worse, they are touting fewer commercials than free radio which could still be an irritating number especially when paying for it.
- What makes SiriusXM think this 11th hour move is a stroke of genius.
Read the full article now
Recent Posts
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue