- What actually works better – the 2-minute commercial guarantee or an 8-minute stop set? Are you sure?
- The optimum number of commercial minutes if you’re trying to attract Millennials in the money demo.
- The verdict is in on Dan Mason’s strategy to go commercial-free weekends, heavy up during the week on new formats.
- Two promises to never make on-air about commercial loads – are you inadvertently driving them away with these positioners?
- How many commercials listeners are willing to tolerate each hour – the sweet spot revealed.
- Try this one thing that costs nothing but will increase ad results (and renewals) by almost 100%.
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