Inside Music MediaJerry Del Colliano

For those who may not remember it, radio (back when it did great on-air contests) used to feature a game called Beat the Bomb.

My first recollection of it was at the legendary top 40 station WFIL in Philadelphia -- either under the brilliant programmers Jim Hilliard or the late Jay Cook.

A listener is chosen at random and the sound effect of a bomb ticks for up to 60 seconds on-the-air. However, anytime along the way if the bomb goes off, the listener loses a chance to win up to $60. The idea is to shout STOP before the bomb goes off or you lose everything.

Today's radio industry is playing a deadlier version of&hellip