INSIDE …
- Details behind how one $15,000 Voltair unit just about doubled the listening that Nielsen reported for Hannity’s show.
- The way around spending the $15,000 for Voltair for stations that don’t want to pay a third party to get their encoded signal to be boosted.
- Why big group radio owners are not that concerned about the huge disparity in listening on PPM vs. PPM on Voltair steroids.
- How PPM’s inability to pick up encoded signals equally from all formats impacts all the money it is spending to recruit more minority panel members.
- The Doomsday audience measurement scenario involving Pandora and Spotify. If this doesn’t wake everyone up, nothing will.
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