Inside Music MediaJerry Del Colliano

I don’t know what was worse – the debt crisis and government shutdown or the news coverage of it.

Radio – even music stations – miss a major way to connect with fans in a meaningful way because they don’t understand how news has changed so radically.

Yet they remain the same.

But here’s what we could be doing:

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1. The formula for “no bullshit” news and Millennials eat this stuff up.
2. Smart talk – the new winning formula.
3. The last thing a radio station would ever do on the air.  I’ll tell you what it is. Now, go do it.
4. The most compelling argument for music stations doing a new kind of news described here.
5. Why the phone is actually radio’s friend – how to use it.

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