Key Points
- Average quarter hour metrics look better so why are advertisers refusing to pay rate defeating the easier quarter hour rules.
- Ironically, non-commercial NPR is benefiting most.
- Roy told-you-so: Following the iconic Westinghouse and CBS radio executive Roy Shapiro’s listening goals is the change stations need to make to take full advantage of the relaxed 3-minute Nielsen quarter hour.
Read the full article now
Recent Posts
- iHeart CEO Paid for Layoffs
- Urban One’s High Risk Bet
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble