Cumulus says it doesn’t need to buy CBS Radio.
CBS says it doesn’t need to sell CBS Radio – maybe just a few smaller clusters.
Neither denies that they are negotiating with each other because to do so would mean big trouble for two public companies at the Securities & Exchange Commission.
Here’s the deal that wins.
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- The money CBS CEO Les Moonves wants – it just went up again.
- The one condition he will not hear of negotiating away.
- The CBS timeline – a winning bid would likely follow this sequence of events.
- The slight ray of hope for current CBS employees who want all this acquisition talk to go away – it’s there, but as you will see, it is slim.
- And the biggest mind-blowing detail of all! Why CBS is secretly very motivated to sell and sell soon despite all the rhetoric.
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