Inside Music MediaJerry Del Colliano

What the hell is Les Moonves trying to do?

He keeps talking publicly about selling some of the non-essential CBS markets but never completely denies whether he would sell all the markets for the right price.

Did it just last week – again.

Moonves is the smartest executive in the media business.

And he knows exactly what he’s doing

He’s just not telling YOU.

Here’s what he’s up to.

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1. Is he selling stations or not – behind the doubletalk.
2. What Moonves means by “highly unlikely” he’ll sell the entire radio group – why he doesn’t just say absolutely not.
3. Moonves has now identified his likely buyer.
4. Why does he keep talking about CBS Sports Radio Network that doesn’t get ratings and is used primarily to keep dying AM stations on the air for next to nothing (i.e., WIP-AM, Philadelphia with a 0.1 share).
5. How the cost cutting is getting out of control at CBS Radio and about to get worse.
6. The time frame on the latest Moonves time bomb.

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