Inside Music MediaJerry Del Colliano

More than originally estimated.

Several sales job categories.

Tough new sales policies coming.

Sources close to iHeartMedia warn what to expect as Bob Pittman makes radical changes to how radio will be sold.

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1. Total carnage – the anticipated size of sales RIFs expected.
2. The time frame for the next big sales RIF.
3. What about sales management – do they start getting RIFed now, too.
4. Tough new policies for salespeople who survive the axe.
5. Bye-bye to this sales position – probably in the first quarter of 2015.
6. What about good radio groups who say they will never replace relationship selling with programmatic buying – truth or stall tactic.
7. The prognosis for a radio sales career at a big consolidator and good radio group – or to put it bluntly, how many years do they have left in each situation.
8. Is your market safe – who gets targeted first, majors or regionals.
9. You now have a target on your back if you are earning this much compensation at iHeartMedia.

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This article was made possible by sources close to the sales plans at iHeartMedia. When you have news to report, you are automatically in my Witness Protection Program, which has never revealed a source.

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