Inside Music MediaJerry Del Colliano

The urban LA ratings are in and iHeart dethrones Power 106. How to take successful stations out of harm’s way …

Ways to lock down a few vulnerable areas before iHeart launches frontal attacks on other markets.

iHeart beat Emmis’ Power 106 in LA in the March Nielsen’s by four-tenths of a point.

Are they on a roll or is there more damage ahead for Power after their longtime morning man debuted on KRRL?

Fortunately for Emmis, the iHeart non-commercial launch has to end and all those irritating commercials will be back.

Let’s focus on how to bulletproof a successful station that could be vulnerable to iHeart’s dirty tricks team or worse yet an imitator.

You’ll discover …

• How to handle a blitz of no commercials for 30 to 60 days.
• Whether it is more effective for an attacker to go commercial-free or steal a competitor’s morning show as iHeart did in LA.
• This one thing can put a stop/loss on major ratings attrition from ruthless competitors.
• How long can this new breed of attackers hurt a successful competitor before parity returns.
• The best way to identify sitting duck targets that iHeart may go after now that they’ve upended their main urban competitor in LA (and this will not be limited to the urban format now).

The answers start here.

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We’ll discuss the future of music radio at my next year’s Media Solution Conference -- April 6, 2016.   Try to reserve the date.

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