Inside Music MediaJerry Del Colliano

Yesterday I was talking about how important it will be for the radio industry to do more than port their terrestrial signals over to new media.

There are so many options beginning to open up and yet the radio industry continues to ignore them.

I understand that most radio CEOs have enough trouble just surviving until tomorrow because of all the debt they accumulated in good times.

They refused to look ahead to the future.

Refused to budget for the future.

At no point did any public group assign even as little as 5% of their annual operating budget to new media. No wonder as traditional terrestrial&hellip